Jaws TV

I came across these YouTube offerings recently and I can't stop watching them. First of all, I'm a sucker for all things JAWS and second, I remember (and relish) the times when "network television premieres" were treated as an event.



I was born in late '76 and far too young to see ABC's network premiere of JAWS in 1979, but I do remember seeing the premiere of JAWS 2 in '81... and it was a big deal.



Here was an era when you knew weeks in advance (via television ad saturation) that a certain film was going to air and nearly everyone you knew were also planning to watch it. If it was a Sunday night thing, then you most definitely talked about it at school the next day. Not to mention those terrific TV Guide ads that, depending on the film, could take up an entire page. Great, great stuff. I miss those salad days!



Special thanks to YouTube user KLXT77 for posting these gems!

Jolt Cinema

For nearly a year, I've been on a Jolt Cola kick (not every second, mind you, my heart would explode) and it's been quite the mission to find actual businesses that carry Jolt products.

And now, a short history of Jolt Cola...
Born in 1985, it was first advertised as the ultimate cola providing twice the sugar and twice the caffeine. This, of course, shocked most parental groups and the product went from being easily accessible to scarce in seemingly no time at all. (I think I only had the privilege to consume one six-pack during that decade.)

Always soldiering on, the brand has enjoyed a resurgence in recent years. Jolt was clearly a signature of the '80s, but also clearly ahead of it's time. Fast forward to the current world of energy drinks, Jolt now seems to fit right in. While you can find their energy gum in many locations, their drinks are slowly becoming more and more available. But, there is hope. Walgreen's, the major drug store chain, began carrying Jolt's special energy drinks (Super Cola, Passion Fruit, Blue Raspberry, etc.) a few months back, which could lead to a lot more "Jolt awareness". Fingers crossed!

So, what does all of this have to do with cinema? First off, I always felt that it was a missed opportunity that New Line Cinema never struck a cross-promotional deal with them in the '80s for their "Nightmare On Elm Street" films. The connection is obvious. Perfect Freddy repellent! Secondly, the fine folks at Jolt Energy have created a website, which welcomes participation from the fan community in the form of stories, photos, advertising, et cetera. So, that's where I came up with the Jolt Cinema line of advertising.

On my own time, without endorsement nor compensation from the Jolt brand, I've created a few movie tie-in ads and am offering those ads here, because I'm not sure if the Jolt folks will dig them or not.

Screen memories of Roy Scheider

Originally posted at THE JAWS BOARD on Wed. Feb 13, 2008 @ 4:12 am

My name is Nathan and this is my first post here at The Jaws Board. I learned of Roy Scheider's passing late Sunday nite and the sadness was overwhelming.

I was born in late '76, so I was far too young to experience JAWS, but I became quite aware of the film since my father owned the soundtrack album. The cover scared the hell out of me, but with that fear came a fascination. Couple that with the eventual mass marketing of JAWS 2, I was hooked before I saw either film. I'd imagine not unlike any kid my age who shared the same fascination, Roy became a highly recognizable figure in my early childhood, along with the likes of John Belushi, Bill Bixby, Lynda Carter, Chevy Chase, Richard Dreyfuss, Carrie Fisher, Harrison Ford, Goldie Hawn, Mark Hamill, Dudley Moore, Jack Nicholson, John Travolta, Frank Langella, Christopher Reeve, John Ritter and Robin Williams... just to name a few! These were my heroes.

Roy, of course, would go on to do so many great films. ALL THAT JAZZ, COHEN & TATE, 52 PICK-UP, LAST EMBRACE, SORCERER, STILL OF THE NIGHT, 2010 ...terrific performances. And, we all know an Oscar should have been awarded to him for ALL THAT JAZZ. Of course, BLUE THUNDER was such a dream film for me, too. Scheider, McDowell & Oates in the same film? Are you kidding me?! Not to mention possibly the coolest piece of machinery to grace the silver screen! Where do I sign?!

His prior JAWS screen record was equally impressive in such works as THE FRENCH CONNECTION, KLUTE, THE SEVEN-UPS and a great turn as the "heavy" in the underrated THE OUTSIDE MAN. Roy steals that one, completely. Simply put, Roy had an undeniable screen presence. His appearance in any film solidified my need to see it and such further opportunities will be sorely missed.

In an earlier post by Doug, he describes Roy as an "icon". Spot on. I cannot think of a better way to encapsule the memory of this wonderful, talented actor.